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How to Create a Content Marketing Strategy: A 5-Step Guide
After 5+ years of running our agency and writing in-depth articles about the nuanced details of content marketing (content writing, SEO, content promotion, content attribution, measuring ROI, etc.),...
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Applying Pain Point SEO to All-In-One SaaS Products
We’ve already shown through countless articles and case studies that focusing on Pain Point SEO keywords — i.e. prioritizing keywords based on buying intent instead of traffic potential — generates...
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How to Set Up and Track GA4 Conversions
With the sunsetting of Universal Analytics (UA), many of our clients have been asking about conversion tracking in Google Analytics 4 (GA4). Specifically, they want to know if we’ve set it up yet and...
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3 Key Challenges of Healthcare Content Marketing & How to Solve Them
Over the last 5 years running our agency and working with a number of different healthcare providers and product businesses, we’ve come to understand that content marketing in the healthcare industry...
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How to Optimize Content for Conversions: 9 Core Steps
Conversion rate optimization (CRO) for content is a unique process that is markedly different from general purpose CRO of homepages, landing pages, and eCommerce sites. It involves creating blog posts...
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How to Find & Rank for Bottom of Funnel Keywords
In our experience working with dozens of brands and tracking conversion rates for hundreds of blog posts, we have learned that ranking for bottom of the funnel keywords is the most efficient and...
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Competitor Comparison Landing Pages: 3 Unique Strategies
Many companies are interested in either (a) how to create competitor comparison pages or (b) how to improve rankings or conversion rates from the ones they already have. And for good reason. As we’ll...
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How to Outrank Your Competition on Google: A 3-Step Process
It’s very common for companies to do search engine optimization (SEO) for months or years, and still not rank for any of the keywords they want to target. In some cases, they’re not sure why they’re...
View ArticleContent Creation Process: How to Produce Unique Content
In our experience, the content creation process used by most brands, agencies, and freelance writers is flawed, which is why many companies struggle to produce high quality content that they’re...
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Outsourcing Content Creation: A 5-Step Vetting Process
When people talk about outsourcing content creation, we’ve noticed they typically fall into one of two buckets: Bucket #1: They want to use content as a marketing channel that drives increased...
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